Step 3 - Ramp up marketing

Attract new customers and increase sales

Position your store as the pharmacy of choice for your local customers. Pharmacy Choice^® offers a wide range of catalogues and marketing activities, when combined and fully-implemented increase store traffic and basket size.

Each catalogue features a personalised base plate that contains your pharmacy's details so customers know where to go to take advantage of the featured offers. The Pharmacy Choice^® marketing program offers a range of catalogue types to suit the differing objectives of independent pharmacies.

Sale Catalogues - Offering a mix of OTC and commodity products at attractive prices, the monthly four-page Sale Catalogues are the staple catalogue promotion of Pharmacy Choice^®. They have been designed to help pharmacies drive increased store traffic. To capitalise on customer recognition the Sale Catalogues have been designed with four seasonal colours and an additional December 1 'Christmas feel' design.

Concept Catalogues - Combining seasonal products with relevant health information, the 4-page Concept Catalogues help position your store as a health destination in your community at two key seasonal times.

Hot Prices Flyers + July Competition - Great deals, bonus lines and new products all feature in the Hot Prices Flyers, delivering great value to your customers twice a year. They are tabloid-sized, reinforcing their focus on value. In July, a special promotional competition will run in tandem with the July Hot Prices Flyer.

Pharmacy Only Flyers - Advertising products only available through pharmacies, this one page, double-sided flyer is designed to give your pharmacy an edge over supermarkets. Available twice a year.

Private Label Range Flyers - Running at key times of the year to complement the key Pharmacy Choice^® private label product ranges, the Private Label Range Flyers boost sales of products offering great GP. Tell your customers about the great value alternative to the leading brands.

Local Area Marketing (LAM) - Your store can benefit from LAM's flexibility to promote products and prices specific to your local market. Create your own marketing campaign any time using one of the existing templates or by creating a personalised template with your logo and colours, managed through the simple online tool.

Consumer Calendars - The annual calendar contains all the useful information families need (public holidays, term dates, pension days), as well as the most important information - your pharmacy's details! It also includes vouchers your customers can redeem in-store that you claim back through Private Label.

Gondola End Promotions - The monthly (Feb-Nov) Gondola End Promotions are designed as parallel promotions to catalogues, targeting customers by locating low-cost, high-volume products in high-traffic areas.

"We were very pleased when our first package arrived in the post ... with the green shelf labels it attracted a lot of customers into the shop ... they stopped and had a look at other things in the shop as well. The competition was also very good, making people spend a little extra to enter ... All in all I would say the catalogue was a HUGE success and we are looking forward to our next one."

Tali Brandsma, Retail Manager, Riverton Pharmacy (SA)