Step 2 - Improve layout

Drive improved category performance through proven ranging and layout

The Pharmacy Choice^® merchandise program removes the guesswork from ranging decisions and product layouts within your pharmacy. The Pharmacy Choice^® team is constantly analysing the performance of products, the latest trends and new product developments to help you improve your category performance and satisfy customer needs.

Planograms - a range of expertly developed, effective planograms are available for the independent pharmacy market to ensure appropriate product ranging and display. Click here to review a sample category planogram.

Category Review - with products being introduced and deleted all the time, planograms are not something that you can simply "set and forget" if you wish to keep up with consumer demand. Category Review is critical for this process and all Pharmacy Choice^® planograms are reviewed, updated and reissued at least once per annum by our dedicated team of Category Business Managers and Space Analysts.

Known Value Items (KVIs) - Keep up to date on products that your customers use to judge price competitiveness. All KVIs specific to the market are highlighted in yellow on Pharmacy Choice^® planograms and a full list is updated regularly and available to download from the member website.

Visual Merchandising - professional and cost effective assistance in implementing planograms and displays within the pharmacy.

Category Adjacencies - advice on recommended store layout to maximise sales and assist with complementary selling.

Category Signage - clear sectional signage within the pharmacy can make it easier for the customer to find what they are looking for and improve the shopping experience. Pharmacy Choice^® members can access attractive and cost-effective category signage that is quick and easy to install and suits a range of fixtures.

"Before, we put things where we thought they worked... but now we've had practical advice that some goods could do a lot better in different positions. And they have."

Greg Gibson, Pharmacist, Romsey Pharmacy (VIC)