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Pharmacy Choice® Incentive Program

Incentives

The Pharmacy Choice® Incentive Program has been running since 2008 and is designed around promoting retail behaviours that drive increased customer traffic, sales growth and customer repeat business. Based around the 5 steps of the Pharmacy Choice® program, member stores follow criteria to earn points that can result in a 5 Star prize. Of course, the prize is just an added bonus - by following the plan, stores have been experiencing growth 2 and 3 times greater than the market, therefore making their business more profitable.

The prizes so far have included an amazing expedition cruise around the Kimberley, relaxing in Fiji, breathtaking Hawaii and scenic Vietnam; all of which are 5 Star in quality and fun.

  • 8.21% growth across 300 participants in a flat market in 2011.
  • Average 10.84% growth across 200 participants in 2010.
  • 15.59% Growth in 2009. 172 participants.
  • Top 40 grew 38% in 2008.

"We used the criteria from the Pharmacy Choice® Incentive Program to help us with things such as Planograms, merchandising and marketing, as well as the finer details of general advice from my Key Account Manager. This program was very easy to participate in. Using the set of criteria around the incentive, the staff and I implemented the elements of the Pharmacy Choice® Program.

This has resulted in both my front of shop and entire business growing.

For growing my own business I was rewarded with a fantastic holiday. This unforgettable experience has driven me and my staff to continue working with the Pharmacy Choice® Program and has encouraged me to want more. I have yet to see any program that is similar and rewards you as much for your efforts.

Rundle Mall Pharmacy (SA), 2008 Incentive Program Winner